Twitter - A hidden super power!

Facebook, Facebook and Facebook .. .Nothing else. Everywhere we will hear only one word for social media marketing and that is this billion dollar yet eight alphabet word which has become a landing page these days.
But here I want to ask all of you Facebookians...Have you ever wondered about another online platform whose magic can be felt in only 140 characters?? .. No ?? Then probably you have lost a big deal! Yeah and you have to trust me here.

Twitter, a sophisticated micro blogging site which would make you go gaga over it, if you try to explore it once. It is a beautiful,sensitive and tiny yet wide world of Tweets, Tweeples and Twangouts. Limit your exotic feelings in 140 characters (every now and then) -Yes ! I mean it and sit back to watch the magic.

You can listen to the conversations of those you are following and, just as importantly, you can listen to what others (including your customers) are saying about you, your company and your products and services.

Twitter has emerged out as a major platform for creating a brand awareness. Recently Frooti launched its new TVC commercial via twitter and it received an overwhelming response from its fans. Initially it launched a teaser #SRKLovesFrooti and very soon it started trending in India. Thousands of people started using this teaser and as soon as the team Frooti realized the hidden potential of this trend, it launched its beautiful TV commercial quietly thus making people go crazy over it. This is what exactly Twitter do. Brand can get a fabulous response just by executing intelligent steps.

                                                        Mango Frooti - TVC Commercial

Millions of brands are using Twitter as their medium to communicate their values, message and testimonials. Perhaps we all are more involved in other huge platforms that most of us do not realize the ultimate value of this graceful micro blogging site but once we do..I promise that you would be proud of your decision at a later stage. 

Think about it
&
Check back soon ! 

Facebook - A brief!

Internet - My passion since I first came across it in the year 2001. Every time I was able to dial up my broadband, I used to get connected to the net and the first page which I try to get into was www.rediff.com. Oh my god ! What amazing days were those ? Very few sites to linger upon yet it was so much of fun. Time passed and I , of course along with all of you :D , witnessed the era of Orkut. The complete day was spent on sending scraps and the toughest competition was to increase the no. of scraps with respect to our own friends and siblings. Gradually , Facebook came and Orkut  gone. Everywhere we have started hearing one word of interest - Facebook, Facebook and Facebook. Nothing else.

For common people like us , for celebrities , for businesses , Facebook was coming up as a best platform to showcase. And with the time, it does created its own place.Cheers to it ! :) With the exclusive features of photo tagging , sharing , posting updates , Ads , and most important generating LIKES , Facebook turned as a must platform for every business to generate more revenues. The reason why I have written 'must' rather than 'best; is because business flourish mostly when millions of customers can get info about it and nothing could be better than Facebook to showcase your products in front of millions !

Last year on 30th March, Facebook rolled down some exciting features like beautiful cover images , custom tabs and most important THE TIMELINE ! Woww. What an amazing invention. Days passed and brands started coming up in their new avatars, Trendy cover images , highlighted custom tabs and time wise timeline.

You like a photo , your friends would see it and may like it too . You share an update, your friends would come across it and may share it too thus taking your tales amongst their friends.News Feeds, Facebook ads, groups ,communities , are again some excellent features with a good take!

To be continued ........

Social Media - Should it be a nightmare for Indian Government ?

Decades ago social networking meant  Gossips and discussion at Village choupals , Mela's and Fairs. People came together , discussed , gossiped and went away. All the consultations and planning were held there but now with the advent of modern technology and increasing awareness the mode of discussions have faced a drastic change.Initially it was difficult to bring your ideas amongst 200 people but now an average person has around 300 friends on its social networking website i.e Facebook and it is really interesting to know that to bring a simple idea among 300 of them just ...update your status and you will get all the approvals and disapproval within a span of 24 hours.

Nothing have changed in these years..only the way to communicate has changed.The barriers to express your opinions to large audience has reduced significantly.People now have a proper platform to express themselves , to raise their voice against anti social issues and to get themselves heard. They are just a click away from various social , economical and political discussions.They can discuss openly everything which signifies their Freedom which is their birth right.


Social networking is an e-platform where everyone has right to discuss and express their views.On this platform, if someone comes across something that is unproven or against facts , then they have the freedom to deny it or reject it by counter analysis.

Pity on our government who is in favor of restricting these world famous media.What could be a better platform to hear the voice of its own people? Rather I must say that India, the world's largest democracy ,should feel empowered with these public platforms.The Government should utilize this media to know the opinions of its very own public. It should focus more and more to run their campaigns , to know the public opinions on them and to do the necessary amendments desired by the public.

Every coin has two faces and same is with social media. But the strategy should be to focus on the positive points rather than empowering the negative points. Banning is not a solution to everything. Once the government can restrict the social media sites but "CAN THEY RESTRICT THE VOICE OF AN "AAM AADMI" ??