Marketing is creating Artificial Needs !!

Marketing Sector is the strongest and most dynamic pillar of every company. As we know that the main aim of every company is to capture the market, whether it is a software company, a toy company, food chain, or a health care organization. These various organizations knows all the needs of the consumer whether stated need, real need, delight need or most vibrant amongst all; the secret need.

Gone are those days when people only demand for ‘Roti, Kapda and Maakan’ (food, clothes & shelter).

Now, they need ‘roti’ but will demand for ‘tandoori roti’ instead.

They need clothes but they will demand for the branded and fashionable ones.

They need shelter but their secret desire is to own a flat of some branded real estate organization like Omaxe etc.

Do you think that this transformation of thought is somewhere hidden from these rulers of the market??? No… Not at all! Rather these producers are trying their best to attract the general public by providing them lucrative offers and capturing their minds.

Consider the example of Lakme, the most dominating, skin care company made Katrina Kaif as its brand ambassador. She is always singing the saga of Lakme soaps and products in the T.V. commercials. And as usual the innocent consumers are driven towards the smooth, shiny skin and soft healthy hairs thus forgetting the fact that she is a celebrity and use hundreds of other beautification techniques and treatments rather than that Lakme soap only.

Let’s move to another example of frozen foods. We have noticed these readymade pasteurized frozen snacks dumped in those refrigerators of Big Bazaar or other retail outlets. We all find them too fresh and tasty on those T.V. commercials and long to buy them but later we realize that though these readymade foods saves our time, yet, it does not have that delicious taste as in the homemade food.

It’s all about the marketing of the various products that rules the minds as well as the pockets of the consumers. This marketing always smells the basic needs of the customer and transforms it to basic plus artificial needs. Marketing of a product is nowadays done in such a way that the consumers not only demand for the product which is a necessity for them, instead they are made to buy things which might not be their need but just for the sake that it appears to be.

Overall, if consumer needs drive them to the market and make producers to come out with something they need, then on the other hand these producers also come out with products and market them so well that consumers are moved to buy them. Hence, Marketing is creating Artificial Needs.